You can’t afford to get the second most important slide of a presentation wrong, so what are investors looking for? Why is this the second most important slide? How you know if you’ve told them what they want to hear?
Now the audience knows your big vision, the problem space you are working in and the solution you propose it is time to get down to detail. Exactly what is the product or service you are going to sell to customers that will solve the problem?
Hindsight is wonderful – looking back it is easy to say “it was the right/wrong time to X”. So how do you do the same thing using foresight? Is it possible? For our fourth pitch deck slide let’s see what we can achieve...
You own the problem. How do you cash in on the solution? There are five key attributes and they all begin with P. The first and (often easiest) is “Possible”. Can you actually create the solution? Do you have a prototype? What are the next four?
Once you’ve passed the Purpose Quiz (Slide 1 of your Pitch Deck) it’s time set the Problem Space for Business Angels and Venture Capitalists. You are the expert, so how do you get it across in one slide?